Dear <FirstName>,

Are you tired of marketing campaigns that generate more headaches than leads?

Are you tired of being ignored? Frustrated with big marketing expenses and small results?

Would you like to know the secret to direct marketing success?

Before I tell you the secret, let me tell you something just as important. <FirstName>, here's your personal Offer Code:   &lt;OfferCode>

You'll need that in a moment (please note, it expires Month 00, 2008.) But first…the secret to direct marketing success? "Treat the prospect like a valued individual, and make him a meaningful offer." <FirstName>, I'm sure you already knew that. (In your own world, do you open and read letters addressed to "OCCUPANT" or letters addressed to <FirstName> <LastName>?)

Greater personalization and better segmentation lead to highest response and conversion rates.

Give the right offer to the right person in the right way, and he'll take action. Imagine how if would improve response rates if you could…

• Personalize an entire landing page for every new visitor
• Personalize every individual postcard in a mailing
• Personalize every lead ranking you deliver to your sales team

<FirstName>, it's a personalized landing page our automated system dynamically generated just for you, using data we assembled with the help of our data mining partner, Acxion.

When you visit <Microsite URL> you'll also see on-the-fly personalization of a direct mail postcard and examples of demographic-based lead ranking.

And here's where the offer code comes in.

• Get dynamic personalized landing pages that hypnotically convert web shoppers.
• Get completely individualized direct mail pieces, automatically tailored for every name on your list.
• Get bottom-line insight into the value of every lead, so your salespeople spend less time qualifying and more time closing.