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| DC7 pioneered the personalized homepage as alternative to traditional web portals. DC7 lets individuals assemble their favorite widgets, websites, blogs, email accounts, social networks, search engines, instant messengers, photos, videos, podcasts, and everything else they enjoy on the web - all in one place. |
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| Graphical Skin |
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| The widget needed an eye-catching design, rather than looking like a standard Windows application. DC7 worked with their designers to implement a custom skin for the application, featuring an interesting window shape, roll over buttons and numerous background graphics. |
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| Content Delivery System through XML Web Services |
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The content delivery system developed by DC7 utilises XML web services. This approach means that content can easily be delivered on other devices and sites securely and without additional coding, as well as providing secure access to the outside world to the backend database. Tipsters add in content through a secure web portal, scheduling when these should be delivered to everyone's desktop.
XML services are also adopted for other actions such as purchasing tips for the day through the widget. This process connects to the backend database, checks they have enough credits for the purchase, and deducts the required amount from their balance.
The framework developed by DC7 can be adapted for other widgets that have in the pipeline relatively easily, to reduce future development costs for new projects. |
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| Version Control |
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There are numerous improvements planned for the widget. To allow these updates to be delivered to the end-user with the minimum of hassle, DC7 built in a version control system for the application. When a user opens up their widget it will check the internet for a new version - if one exists the user will be asked if they want to install it and it can then start the installation routine.
As well as this, the system was developed to allow new categories of tips (greyhound racing, general sports etc.) to be added to the widget without the user having to download any new updates of the software. |
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| Benefits Gained |
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Within a week the DC7 website started to create income and is now going from strength to strength, with membership continuing to rise. |
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The system developed allows for the widget to be easily expanded for other sports (greyhound racing, general sports etc.). This is already being taken advantage of as the tip portfolio builds. |
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Future updates can be rolled out to all users quickly and easily so new features can be added over time to add more value to the widget. |
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The technology can be adapted relatively easily to develop new widgets delivering other types of content, which is the business strategy of DC7. |
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